ITK_DIR variable for CMAKE

In my case, I keep getting an error when I Configure a project on CMake. The error is in the ITK_DIR field where it says "ITK_DIR NOT FOUND".

Solution
I need to set the ITK_DIR variable for CMAKE builds as:

/Users/kriti/Documents/cuppa/CT/ITK/ITK_Build

i.e. the one containing ITKConfig.cmake